Unshakeable: Jiu-Jitsu leadership principles applied to life and business

Fabio Gurgel is a Master Coral Belt, four times world jiu-jitsu champion, co-founder and CEO of the Alliance Jiu Jitsu Association, coach and leader of the 14 times world champion Alliance Jiu Jitsu team. He is a member of the IBJJF (International Brazilian Jiu Jitsu Federation) hall of fame, and has specializations in Disruptive Strategy at Harvard Business School in 2020; Brand Strategy Sprint with Scott Galloway, Section 4 in 2021; Complete Manager Sprint, Section 4 in 2022; and Organizational Leadership at Harvard Business School in 2022. The "General", as he is called, is one of the best known and most respected names in the history of jiu-jitsu. He began practicing the sport at the age of 13 and received his black belt at the age of 19. A feat that is hard to replicate and the result of a great deal of dedication and commitment. His legacy as a leader continues in daily practice, inspiring and engaging thousands of people to perform, whether in the practice of jiu-jitsu, in gym management or in self-development.